Charting New Territories in

With the explosive growth of user-generated content on the web, the need for its useful analysis has grown exponentially. Brands and Organizations are heavily investing in mining people’s sentiments and opinions to understand how their products are performing in real-time and find opportunities for improvement. Now, more than ever, it’s key for companies to pay close attention to Voice of Customer (VoC) to boost the customer experience to ensure that their products remain competitive and satisfy the ever-changing needs of the customers.  Using Machine Learning, we can classify each review under a pre-defined intent label, and apply a sentiment value to best measure how each aspect of the product is performing and highlight any areas for improvement.